As you may already know, as of today (27/08/2013), the Google Adwords Keyword Tool has officially been replaced by the Keyword Planner. If you tried to access the Adwords Keyword Tool today you’ll be greeted by the following message:
You can no longer login to the old tool to get your search numbers or keyword suggestions any more. So where does that leave you? Well you have a few options, both paid and free.
Start Using the Google Keyword Planner
With Keyword Planner the obvious goal is to help those who are looking to take out PPC ads make more money, and in turn Google. With my tin foil hat on, I get the feeling they’re intent on making life next to impossible for us SEO’s!
They haven’t completely left us SEO’s in the dark though. Instead they have offered us a single match with nowhere to strike it! The new tool is cumbersome to use, a lot more digging is involved to get to the data you want, but it’s still there if you look long enough. I don’t particular like the new layout, but it’s something that I’m going to try and get used to! Who knows, maybe I’ll forget about the Adwords Keyword Tool eventually!?
Click here for some tips on how to use Google’s Keyword Planner – Jason is a lot more excited about the new tool than I am! 😉
Alternatives to Google’s Keyword Planner
Ubersuggest is a keyword suggestion tool that pulls the data from Google’s suggest function. Although you don’t get search numbers from the tool, it actually tells you what people are being suggested in Google, which is very powerful, as it can often throw up keywords that your competition is missing. That and you can take advantage of the searchers that click on these suggestions rather than complete a search using the keyword they originally had in mind.
SEOBook Keyword Tool (Free)
The SEOBook Keyword Tool gives you daily search numbers and keyword suggestions, and is powered by Wordtracker’s keyword suggestion tool. It links off to useful tools for each keyword such as, Google’s traffic estimator, search results, google trends, synonyms etc. It also links off to searches on other verticals such as Google Blogs, Twitter, Yahoo Answers and more, to help you find discussions around your keyword and tap into that traffic.
Bing’s Keyword Research Tool (Free)
Bing provides you with their keyword tool based on the search numbers from their own search engine, so no estimates. It provides up to 6 months worth of historical data and can provide keyword suggestions based on a wide range of languages and countries. All you need is a Bing Webmaster Tools account!
WordStream offers a free Keyword Suggestion Tool as well as a Niche Finder, Keyword Grouper, and a Negative Keyword Tool for those also carrying out some PPC. The suggestion tool pulls from WordStream’s database of over 1 trillion keywords, providing you with some good content ideas that other tools may miss out on. Granted, the free version is limited in the fact it doesn’t show actual search numbers, but it gives you a good idea of how often they are searched with their relative frequency bar.
HitTail is a keyword suggestion tool with a difference. You install their code and it tracks the keywords people have used to land on your website, then identifies keywords that you are not taking full advantage of, but can make easy gains with. You can sign up for a free 21-day trial here. After the trial period you can choose from four plans starting at $9.95 (upto 4,000 unique visitors) to $79.95 (80,000 unique visitors).
Long Tail Pro (Paid)
Long Tail Pro allows you to search for monthly search numbers as well as receive keyword suggestions, perform competitive analysis on those keywords, as well as a competitive analysis on your competition, and helping to find powerful available domains. It costs a one-time fee of $97 for the pro account, or $97 + $17 a month for the platinum version.
You can see my SEMRush review here. It’s an all purpose keyword research and competitive analysis tool. You can find keyword search suggestions, search numbers, and competitiveness based on both Google and Bing search engines. You can also perform a side by site comparison on up to 5 separate website, to compare search traffic of each compared to the other and their strength in terms of SEO. You can grab keywords that your competitors are targeting, as well as suggestions based on those keywords. They have a variety of databases too such as UK, US, Canada, Italy, France, Germany, Spain, Australia and more.
Do you have any keyword tools that you like to use? Do you like any of the ones listed above? Would like to hear from you, just let me know below.
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